Photo Kevin Sinclair / Financial District NYC 2019

Photo Kevin Sinclair / Financial District NYC 2019

SASHA’S BELYAEVA’S FIRST EP PUTS FORTH A NEW-WAVE IN POP MUSIC

Sasha Belyaeva combines Ex-Machina and Alexander McQueen's Kate Moss Hologram in her debut music video by director Jesse McGowan. 

Vestal has had the opportunity to work extensively with Sasha over the past year as she has transitioned into a music artist, we decided this time around to not interview her directly as planned and instead, review her EP.

Being a musician myself, I am always skeptical of pop artists, that being artists working to be popular. I'll be open and say that a beautiful blue-haired Russian Ex-Chanel model might bring some skepticism. So I was weary. very weary.

The first track called "Are" off Sasha Belyaeva's debut EP "Greatest Illusion" is strong. Tom Krell delivers a complex Fever Ray inspired production and Sasha's vocals breath like Liz Fraser from The (Cocteau Twins). More redeeming is the over-arching project, Sasha collaborations set a high-bar for such a young artist. Her initial music was creative directed by esteemed Director Jesse McGowan, and cover art by Ben Hassett(French Vogue). The Project is a statement. A very loud statement. Sasha Belyaeva begins her career as Queen Midas. But can the buzz of the statement be sustained? We shall see, and we are intrigued... Read more

Album Cover  Photographer: Ben Hassett Makeup: Marla Belt Hair: Thomas Dunkin Music Artist: Sasha Belyaeva of Lead+Develop.  Music Video:  Director: Jessie McGowan Beauty: Dan Avilan Outfit Design: Actn.1 Music Artist: Sasha Belyaeva of Lead+Develop Production: By/Us

Album Cover Photographer: Ben Hassett Makeup: Marla Belt Hair: Thomas Dunkin Music Artist: Sasha Belyaeva of Lead+Develop. Music Video: Director: Jessie McGowan Beauty: Dan Avilan Outfit Design: Actn.1 Music Artist: Sasha Belyaeva of Lead+Develop Production: By/Us


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