CORDELL BROADUS & diesel Black Gold)

MUSIC & CULTURE

Styling by
Paul Fredrick

Photographed by
Kevin Sinclair

Having become an undeniably huge force on the fashion scene, Cordell Broadus, son of rap icon Snoop Dogg, was a 4 star wide receiver who signed with UCLA right out of high school. Things began to change for Broadus when he decided to pursue more creative goals off the field, a career in fashion. His entry into the fashion world has been different from the celebrity peer coun- terparts. Not only relying on good looks Cordell is a true busi- ness man. Cordell took the wheel of becoming creative director of Joyrich. A cool contemporary fashion brand that offers men and women accessory apparels. But that’s not all, he is currently working towards a film degree at UCLA school of theater to pursue a career in directing as well as starting up a music video production company. Talk about beauty and brains.

It is very clear that Cordell has a fresh new influence on us. Designers such as Philip Plein and Dolce & Gabbana presented Cordell in their latest menswear show which he describes as a thrilling experience, although he enjoys the modeling side of things, it has never been his focus but merely a vehicle to open even more doors within film and his entrepreneurship.” Cordell might just be the next action hero.

So what made you want to become a creative director?

I’m all about storytelling and sharing experi- ences, so when I create I like to be involved on every level. Seeing my vision through to the end is a great feeling.

What motivates you in this business?

I’m motivated by the new generation and all the young creative individuals who need a platform to be heard.

You are winning at the moment but how do you define success?

Finding your true happiness and making that your day-to-day.

So who has been your greatest inspiration?

My family inspires me.

What do you do when not working?

I love watching films and learning from my favorite filmmakers.

What is your favorite all time movie?

I love anything Quentin Tarantino, his writing is so dope.

Do you believe in love at first sight?

For sure.

Who was the nicest person you worked for?

I really have to thank Philip Plein for having me walk the runway and including my grandfather. I’ll never forget that moment.

“I’m motivated by the new generation and all the young creative individuals who need a platform to be heard.”

Do you keep a diary of your journey?

I document my experiences on Instagram to share and connect with people that way. It’s cool to look back and see how my identity and the way people see me has changed.

What projects are you currently working on? Which project is going to be released first in the coming days?

My collaboration with Joyrich is dropping this year. I creative directed the entire collection. We also shot a campaign video which I directed as well.

Which celebrities you believe are the most influential?

James Brown - whatever he did or wore he had a smile on his face, I want to be remembered like that and Willow Smith.

Are you a bathroom singer?

Definitely. I love old school music - the 70s and 80s are my favorite.

Do you dance at home alone?

Always.

Where do you think you will be in 25 years?

I’d love to become a real estate mogul.