CORDELL BROADUS

Having already established himself as a rising force in fashion, Cordell Broadus has built a career defined more by ambition than expectation. The son of rap icon Snoop Dogg, Broadus was once a four-star wide receiver who committed to UCLA straight out of high school before choosing a different path—one driven by creativity rather than competition.

Instead of following the traditional celebrity route into fashion, Broadus approached the industry as both a creative and an entrepreneur. He stepped into the role of Creative Director at Joyrich, helping shape the contemporary streetwear brand's vision across apparel and accessories while continuing to expand his own creative pursuits. His ambitions extend well beyond fashion. While studying film at UCLA's School of Theater, Film and Television, Broadus set his sights on directing and launched a music video production company. Modeling, despite appearances in runway shows for designers including Philip Plein and Dolce & Gabbana, has never been the destination. It has simply been another avenue—one that has opened doors to filmmaking, storytelling, and business. With an eye on directing and a growing portfolio of creative ventures, Cordell Broadus continues to define success on his own terms. And if his next chapter leads him to the big screen, don't be surprised if Hollywood's next action hero is already in the making.

“I’M MOTIVATED BY THE NEW GENERATION AND ALL THE YOUNG CREATIVE INDIVIDUALS WHO NEED A PLATFORM TO BE HEARD.”

— CORDELL BROADUS

Kevin Sinclair __So what made you want to become a creative director?

Cordell Broadus __ I’m all about storytelling and sharing experiences, so when I create I like to be involved on every level. Seeing my vision through to the end is a great feeling.

KS __ What motivates you in this business?

CB __ I’m motivated by the new generation and all the young creative individuals who need a platform to be heard.

KS __ You are winning at the moment but how do you define success?

CB __ Finding your true happiness and making that your day-to-day.

KS __ So who has been your greatest inspiration?

CB __ My family inspires me.

KS __ What do you do when not working?

CB __ I love watching films and learning from my favorite filmmakers.

KS __ What is your favorite all time movie?

CB __ I love anything Quentin Tarantino, his writing is so dope.

KS __ Do you believe in love at first sight?

CB __ For sure.

KS __ Who was the nicest person you worked for?

CB __ I really have to thank Philip Plein for having me walk the runway and including my grandfather. I’ll never forget that moment.

KS __ Do you keep a diary of your journey?

CB __ I document my experiences on Instagram to share and connect with people that way. It’s cool to look back and see how my identity and the way people see me has changed.

KS __ What projects are you currently working on? Which project is going to be released first in the coming days?

CB __ My collaboration with Joyrich is dropping this year. I creative directed the entire collection. We also shot a campaign video which I directed as well.

KS __ Which celebrities you believe are the most influential?

CB __ James Brown whatever he did or wore he had a smile on his face, I want to be remembered like that and Willow Smith.

KS __ Are you a bathroom singer?

CB __ Definitely. I love old school music the 70s and 80s are my favorite.

KS __ Do you dance at home alone?

CB __ Always.

KS __ Where do you think you will be in 25 years?

CB __ I’d love to become a real estate mogul.

Creative Director Kevin Sinclair, Styling Paul Fredrick, Talent Cordell Broadus