ZIMMERMANN SPRING SUMMER 2026 CAMPAIGN

Zimmermann has long embodied a rare equilibrium: romantic yet rigorous, instinctive yet engineered. With the Spring 2026 campaign, the house expands that language into something even more resonant, a meditation on connection, creative freedom, and the courage of personal expression.

 

Captured on the Californian coast by Emma Summerton, the campaign feels sun-soaked but never sentimental. Fronted by Edie Campbell, alongside Abby Champion and Louise Robert, the imagery unfolds like a living diary. There is wind in the organza, a closeness between the women that feels organic rather than orchestrated. The lens does not impose but observes the talent. The result is an atmosphere of uninhibited expression.

Spring 2026 collection draws from the radical spirit of 1970s artists who rejected the rigid conservatism of their time, choosing instead to build communities rooted in experimentation and emotional truth. Zimmermann channels this ethos without resorting to costume. The reference is philosophical rather than literal. It is about autonomy. It is about stepping outside inherited structures and constructing new creative ecosystems.

This collection honors chosen families, those intimate, often unspoken networks of collaboration and support that allow individuality to flourish. In an industry that can often isolate, Zimmermann proposes the opposite: fashion as collective energy. Fashion as conversation. Colors become the emotional register of the season. Psychedelic prints pulse across silk surfaces, while the house’s signature florals are warped and rescaled into dynamic compositions that almost vibrate. These are not passive patterns; they move, shift, and command attention. Super flared trousers extend proportion until stride becomes a statement. Throughout, volume is not excess; it is intention. Long skirts flare decisively from the waist. Sleeves billow into cape-like forms. Acid tie-dye dresses balance craft with spontaneity. The garments breathe, and in doing so, they invite the wearer to do the same.

What distinguishes Zimmermann, and what Vestal continues to respect, is the house’s dual foundation. The Sydney atelier’s instinct for fluid gowns and original artwork meets Paris’s precision in tailoring and denim. This cross continental dialogue results in pieces that feel both instinctive and exacting, with billowing sleeves that bloom in organza and crisp ivory poplin. Braided décolletages introduce tactile intricacy at the neckline. Painter’s overalls are reconstructed with sensitivity. '70s-inspired suiting finds a new softness.

Perhaps most compelling is the development of “super fluff,” a newly engineered texture in which layers of bias-cut organza form buoyant, crinoline-backed tiers. It is technically ambitious yet emotionally light, a reminder that true innovation often lies in subtle recalibration rather than overt drama. And that is the subtle power of this collection. Nothing strains for attention. Instead, it moves with confidence, grounded in craftsmanship and elevated by imagination. Spring 2026 does not chase nostalgia; it reframes it. It does not demand to be seen; it invites you closer.

In a moment when fashion can feel loud for its own sake, Zimmermann chooses resonance. The clothes carry presence. They are designed for women who understand that expression is strongest when it feels personal, and that elegance is most compelling when it feels lived in.

COURTESY OF ZIMMERMANN

 

COURTESY OF ZIMMERMANN

In Spring 2026, Zimmermann understands something fundamental: modern luxury is not about distance. It is about intimacy. The assurance to layer volume with structure. The freedom to define elegance on one’s own terms.

 

COURTESY OF ZIMMERMANN

The collection offers a tactile counterpoint fabric that catches the wind and skirts that respond to movement. The clothes ask to be experienced physically, collectively.

 

COURTESY OF ZIMMERMANN

Under Emma Summerton’s lens, the Californian coast becomes more than a backdrop; it becomes a metaphor. Expansive, open, unconfined. There is no hierarchy in the frame, only shared presence. This is what defines enduring design: the ability to evolve without abandoning core identity.

 

COURTESY OF ZIMMERMANN

Spring 2026 reframes the language of florals. This is not simply a seasonal gesture but a study in connection, where individuality and community exist side by side. Craftsmanship and creativity intertwine playfully yet precisely, reminding us that fashion is at its strongest when it feels both personal and shared.

 

COURTESY OF ZIMMERMANN

Tailoring meets motion at the water’s edge, and the collection understands not only how women want to dress, but how they want to feel: connected, expressive, and entirely themselves.

 

COURTESY OF ZIMMERMANN

Zimmermann’s dresses are an extension of air itself, fabric lifting, folding, and responding to the rhythm of the body. Layers of organza ripple with deliberate lightness, revealing engineered movement. What appears effortless is, in fact, meticulously constructed: it lives, breathes, and transforms with every step.

 

COURTESY OF ZIMMERMANN